How do I successfully market my website? Why is this so important?
2 of the most frequently asked questions by any website owner, so lets break this down:
1) How – As with any project the HOW is always the most difficult to define – especially for someone looking to embark on a “DIY” search engine marketing campaign. Depending on what you are looking to acheive and what function your website performs, the HOW can be broken into a heirachy of importance; what is it you want to acheive?
- most visitors over a short space of time?
- long term search engine placement?
- a mature catalogue of inbound links?
- High level page rank?
- Sales and/or sales leads?
For any website owner that offers an “e-commerce” or service based product the last is likely to be the most important – which brings us to the WHY.
